Why Has It Become An Important Aspect?
It has always been an important aspect since the beginning of the modern age and did not become a major factor overnight. The number of websites has grown exponentially since the launch of the World Wide Web April 30, 1993. Suppose you want to sell some products or services online. There will be definitely someone else already selling similar items online and your best chance at getting exposure is through search engines and improving your rank on same. Search Engine Optimisation (SEO), it is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
You affect the world by what you browse. – Tim Berners-Lee
- What should you do then?
- How do you differentiate from others?
- How would you make your customers find you?
These questions should be a priority if you want to compete in the online world. You cannot just expect the customers to select your products or services that are already being sold by others. It does not work like that. You need to earn their time and respect. You need to represent your offerings well in front of the whole world through the web. A beautiful and responsive design that adapts to different devices and broweser can make that happen.
How Will It Help?
A good layout or interface will make it easy for the visitors to understand your offerings. They will be hooked to the information provided by your site. It can be done interactively by using images and texts intelligently. Often, we have seen companies using them excessively on the various pages of their sites only to confuse and irritate visitors.
The interface should be intuitive and self-explanatory. It does not need to be overwhelmed with images, texts or too many flashy animations. Your site will act like the perfect digital board where people will come and observe your products or services. Make it as informative as possible without sounding like an advertisement to get a regular flow of online traffic.
How Can You Make It Work?
You can make it work by providing high-quality images, illustrations, informative texts, animations and a call to action on your home page. It is the page that the visitors will land through organic search(through serach engines) results. It will be the main page of your site containing information about your main products or services with links to all other pages of your site.
The navigation to the other pages needs to be smooth. Any lag in navigation or delay in loading will definitely drive people away to other sites. The design should also work flawlessly on mobile browsers. It will give you access to millions of smartphone users (the majority of online users in the world) out there.