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Shooting-up the record books: Latest Call of Duty video game makes $400m in its first 24 hours of going on sale!!

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By the third time around, it really shouldn't be a surprise.
The latest 'Call of Duty' video game set a first-day sales record this week, generating $400million in sales in its first 24 hours in stores. That breaks the record its predecessor set this time last year.
'Call of Duty: Modern Warfare 3' is the third game in the military shooter series to set such a record.

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'Other than 'Call of Duty,' there has never been another entertainment franchise that has set opening day records three years in a row.'
He added that total sales for the 'Call of Duty' franchise exceed worldwide box office takings for the hugely successful Star Wars and Lord of the Rings series.
Modern Warfare 3 smashed this year's previous release-day record of an entertainment product set by 'Harry Potter and the Deathly Hallows; Part 2', which grossed $169million in its opening weekend, according to Box Office Mojo.
Since the release, Modern Warfare 3 players have broken the Xbox Live record for the number of users online at the same time, according to Microsoft.
The game, which is rated 18, takes up where Modern Warfare 2 left off, with special forces protagonists pursuing Vladimir Makarov, a Russian terrorist, in cities including London, Paris and New York.
The Call of Duty series has been running since 2003 and more than 100 million copies of its various titles have now been sold.